Nearly 70 Restaurant take part in Fourth Annual NH Mocktail Month

NH Business Review Staff

The New Hampshire Liquor Commission (NHLC) has been teaming up this month with Brown-Forman and nearly 70 local restaurants to mix up alcohol-free mocktails in celebration of the fourth annual New Hampshire Mocktail Month.

New Hampshire Mocktail Month is the latest evolution of “Live Free & Host Responsibly,” a multi-year collaboration between NHLC and Brown-Forman, one of the largest American-owned spirits and wine companies, NHLC said in a news release.

The program was launched in 2016 to promote responsible service and consumption of alcohol. Several Brown-Forman brands are highlighted in this year’s campaign, including Jack Daniel’s, Herradura, Korbel and Chambord.

“Our partnership with Brown-Forman and its brands allows us to educate consumers about the responsible use of alcohol,” said New Hampshire Liquor Commission Chairman Joseph Mollica said in a statement. “New Hampshire Mocktail Month helps create a safer drinking environment for those choosing not to imbibe. We are proud to team up with Brown-Forman and dozens of New Hampshire restaurants to encourage responsible consumption.”

An online recipe guide is available for download at, enabling consumers to craft and enjoy mocktails at home or visit their favorite New Hampshire bars and restaurants.

Dozens of restaurants across the state are participating in New Hampshire Mocktail Month, including:

815 Cocktails & Provisions – Manchester
Axe & Ale Taphouse – Gilford
Bedford Village Inn – Bedford
Bernie’s Beach Bar – Hampton
Britt’s Pizzeria & Pub – Hampton
Buffalo Wild Wings – Concord; Manchester, Nashua
Camp – Meredith
Casey Magee’s Irish Pub & Music Hall – Nashua
Common Man – Manchester, NH; New Hampton
Community Oven – Epping, NH; Hampton
Dante’s Bistro Bar & Grille – Barrington
Ellacoya Barn & Grille – Gilford
Ember Wood Fired Grill – Dover
Fosters Boiler Room – Plymouth
Hagan’s Grill Restaurant – Hampton
Ignite Bar & Grille – Manchester
JB’s On the Boardwalk – Hampton
Jimmy’s Jazz & Blues Club – Portsmouth
L Street Tavern – Hampton
Lab N’ Lager – Keene
Lago – Meredith
Lakehouse Grille – Meredith
Legends Billiards & Tavern – Portsmouth
Little Brother Burger Company – New London
Logan’s Run – Hampton
Luca’s Mediterranean Cafe – Keene
Machina Kitchen & ArtBar – Keene
Martingale Wharf Restaurant and Bar – Portsmouth
Millstone At 74 Main – New London
Morrisseys’ Front Porch – Wolfeboro
My Cielo Taqueria – Epping, NH; Rochester
New England Taphouse Grille – Hooksett
Poggios Craft Kitchen & Taphouse – Milford
Pressed Café – Bedford, NH; Salem
Sea Ketch Restaurant – Hampton
Shibley’s at The Pier – Alton Bay
Tandy’s Pub & Grille – Concord
The Boardwalk Inn & Café – Hampton
The Breeze Restaurant – Gilford
The Brunch Club – Dover
The Crown Tavern – Manchester
The Goat – Hampton, Manchester, Portsmouth
The Hammer Pub & Grille – Portsmouth
The Italian Farmhouse – Plymouth
The Pint Publik House – Manchester
The Pour House – Keene
The Puritan Backroom – Manchester
The Shanty – Dover, NH; Portsmouth
The Shaskeen Irish Pub – Manchester
The Town Cabin Pub – Candia
Tilt’n Diner – Tilton
Tower Hill Tavern – Laconia
Twins Smoke Shop – Londonderry
Wally’s Pub – Hampton
Wing-Itz – Dover, Hampton, Newmarket
XO Bistro – Manchester

Earlier this year, StateWays Magazine awarded New Hampshire Mocktail Month “Best On-Premise Partnership” in its annual Control State Best Practices Awards. StateWays Magazine, the only nationwide magazine devoted to issues and subjects impacting the beverage alcohol control state system, has recognized NHLC for eight consecutive years.

“Alcohol responsibility is where it all starts for us, and it’s the seed from which all our commitments grow and reach into the future,” said Tiffany Drury, senior alcohol responsibility specialist at Brown-Forman in a statement. “We believe that it is our duty to ensure our products are being marketed and enjoyed responsibly. It is an honor to be a partner in this award-winning program that encourages awareness and empowers mindful choices.”

As part of the initiative, NHLC is also encouraging those who visit participating restaurants to share their experiences on social media by tagging @nhliquorwine in photos of their mocktail and adding the hashtag #NHMocktailMonth to their caption.