Authenticity. Attention to detail. Results.
Hallmarks of crafting great beverage alcohol brands and how we built our success.
Authenticity.
Attention to detail.
Results.
Learn more about our capabilities.
Brand + Product Launches
From launching new expressions from globally recognized brands to bringing craft distillers to market, we offer a customized approach to secure prominent coverage and creating a favorable sales environment.
Small + Emerging Brands
- Importing and distribution
- You have a great product, but before you can sell the first bottle, you need to get it on the shelf. We can help identify and recommend options to manage importation (if needed), and U.S. distributor partners.
- Maximizing resources
- Should you hire a sales team? Or maybe a better solution is to retain a third-party broker that has their own feet on the street that can represent your brand and help manage your local distributors.
- Or maybe you need an attorney who specializes in beverage alcohol issues, we can help make those important introductions.
- Ecommerce solutions
- Consumers increasingly expect to be able to find and purchase your products online. We can help you navigate the complexities of alcohol ecommerce solutions.
Navigating control states
Understanding the nation’s 17 control states and navigating their regulations can be daunting – but extremely lucrative. More than 25% of the U.S. population or 80 million potential customers reside in control states and spend $12 billion annually on wine and spirits. We are able to demystify and capitalize on this unique market opportunity.
International + duty-free channels
When is the right time to expand into international markets, and into the travel retail channel? We can help identify and recommend partners, and coordinate launch plans, to take your brand global.
Brand education + building advocacy teams
Pretty packaging and great tasting products only get you so far. Customers desire the details about your brand’s history and origin, and how it’s made. We’ll help you write (and film) and promote that narrative and tap the right people and resources to tell your story.
Trade relationships
Bartenders, beverage managers, retailers, drinks writers, industry influencers, and others in the trade are all important constituents when build a brand. We’ll tell you who you need to know, and how to manage those essential relationships.
Bartender outreach + cocktail development
For your website, for social content, for events, and for press outreach, you’ll need a library of interesting and easy-to-prepare cocktail recipes, preferably created by top names in the business. We can help.
Direct consumer relations/response
Customer service is key to any successful business, even if you aren’t directly selling to consumers. From product questions, to charitable solicitations, to complaints, we can help develop and manage your consumer response protocols.
Social and environmental responsibility
Consumers and trade are more likely to buy and recommend products that have a reputation for being socially and environmentally responsible. We’ll advise on best practices and help you develop and communicate your messaging around this vital subject.
Partnerships + brand affiliation
We’re judged by the company we keep. Finding the right partnerships and affiliations – from event sponsorships, to co-branded products, to consumer promotions – helps define and build relevancy for your brand.
Crisis communication (preparation and counsel)
According to a survey in USA Today, “response to a crisis” is the number one way that consumers judge a company. It’s never too early to prepare for a crisis, you just don’t want to be too late.
Digital Marketing / SEO
Reaching your audience on digital platforms is essential to motivating a first sip, a purchase and ultimately creating brand evangelists. Our digital strategies support that customer life cycle.
Case Studies
In 2018, the first Saturday in May happened to fall on May 5. That meant the Kentucky Derby and Cinco de Mayo were taking place on the same day. For thirsty consumers that day, Patrón Tequila knew that choosing a cocktail might be a bit difficult – should it be a refreshing Patrón Margarita to celebrate Cinco, or honor Derby tradition and enjoy a Mint Julep?
The New Hampshire Liquor Commission is the nation’s most profitable and progressive control state, with $750 million in annual sales and 12 million annual customers visiting its 76 NH Liquor & Wine Outlet Locations.
