To own the Cinco de Derby occasion, Patrón approached the venerable Brown Hotel in Louisville – a city landmark since 1923 – to help create and promote a newsworthy cocktail that combined both the Margarita and the Julep – a very very high-end “Agave Julep.”
Working with the hotel’s top bartender, we crafted a drink recipe using the exclusive Patrón en Lalique: Serie 2 extra añejo tequila (retail priced at $7,500 a bottle), and Old Rip Van Winkle 25-year-old bourbon. This unique cocktail was priced at $1,500(!) and came in a keepsake custom gold-plated engraved julep cup (with a portion of proceeds benefiting the Kentucky Humane Society’s Equine C.A.R.E. program).
And though not everyone could enjoy one (or afford one) in person, we also promoted an easy-to-prepare version people could mix at home, using more moderately priced Patrón Añejo tequila and bourbon.